Craft Media | كرافت ميديا — Talent Management & Entertainment
OUR STORY
THE MAN BEHIND THE MAGIC.
HAMDY BADR.
Hamdy Badr is not just a name — he's a force reshaping the entertainment landscape of Egypt and the Middle East. Starting in the early 2000s managing celebrities who achieved global recognition, he founded Craft Media in 2003 to become a beacon of creativity and innovation — producing everything from chart-topping songs and TV ads to theater shows and TV series producing everything from chart-topping songs , theater shows, advertising campaigns and TV series soundtracks
Founded
Hamdy Badr establishes Craft Media with a singular vision: a platform that nurtures talent and delivers world-class entertainment across Egypt and the Middle East.
Music Production
Expanded into full-scale music production — songs, TV advertisements, and chart-topping releases that defined a generation of Arabic pop.
Sony Music Partnership
Landmark collaboration with Sony Music Middle East to sign, produce, and promote Arabic artists globally. Produced hits including "Kelna Mnenjar" by Wael Kfoury and "Ya Fatenny" by Hamaki.
Theater & TV
Produced groundbreaking theater shows and TV series across the Middle East and Africa, cementing Craft Media as the region's premier full-service production house.
Global Stage
Hamaki became the first Arabic artist to perform in Fortnite's Soundwave Series concert — a milestone that brought Arabic music to a worldwide gaming audience of millions.
Media Empire
Over 1.6 billion YouTube views, 1.97M+ subscribers, and a roster of superstars. Craft Media continues reshaping the entertainment landscape of Egypt and the Middle East.
VIDEOS
LATEST RELEASES.
1.97M subscribers · 79 videos
MOST VIEWED · 2026
Esseily & Sabren — We Akhyran
Ramadan 2026 · 20M views
Music Video · 2026 · 18M views
Esseily x Essam Sasa — 3ammak we 3am 3ammak
Ramadan 2026 · 2.1M views
Rahma Riad — Testano Eih
Ramadan 2026 · 745K views
Lege-Cy — 3ein Se7reya
Music Video · 2026 · 606K views
Pousy Feat. Aly Fathalla — Ana El Donia
Music Video · 2026 · 319K views
Esseily x Houda — 7ob El 7ob
Music Video · 2026 · 456K views
Pousi & Muslim — Kalam Mama
Official Video · 2026 · 12K views
Mostafa Abdo — 3alaik Talla
TALENT
WE CRAFT STARS.
Singer & Superstar
HAMAKI
Mohamed Hamaki is one of the Arab world's most iconic superstars, with a career spanning over two decades. His Craft Media partnership reached a historic milestone in 2021 when he became the first Arab artist to perform inside Fortnite, drawing millions of fans worldwide.
Singer & Performer
POUSY
A powerhouse vocalist with a career spanning decades, Pousy brings unmatched stage presence and emotional depth to every performance. Her collaborations with Craft Media have reached global audiences across all platforms.
Singer & Composer
BAHAA SULTAN
Bahaa Sultan's soulful tenor and heartfelt compositions have earned him a devoted following across the Arab world. His Craft Media single "Ma3aya" surpassed 40 million views, cementing his place among Egypt's elite.
PRODUCTIONS
OUR WORK.
MUSIC
MUSIC PRODUCTION
THEATER
THEATER PRODUCTION
FILM
UNCLE AND UNCLE'S UNCLE
A Craft Media production in partnership with Riyadh Season, Oscar Pictures, and Big Time Fund — featuring Mahmoud El Esseily and Sasa. From the film صقر وكناريا.
MEDIA
CRAFT MEDIA / NOW
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