Craft Media | كرافت ميديا — Talent Management & Entertainment
OUR STORY
YOU DREAM.
WE CRAFT.
Founded in 2003, Craft Media has grown from a Cairo-based talent management firm into a pioneering production company spanning the entire MEA region. Under Hamdy Badr's leadership, the company has produced and co-produced diversified media — from song production and television advertisements to TV programs, theatre shows, TV series soundtracks, and high-quality media services covering pre to post production, social media campaigns, local and international concerts, and online events.
The Vision Begins
Hamdy Badr founded Craft Media with a vision to shape the future of Arabic entertainment — building artists' careers through strategic management, visionary guidance, and global ambition, while creating extraordinary opportunities that take talent beyond borders and onto the international stage.
Defining the Sound
A new chapter in Craft Media's journey, transforming musical ideas into defining hits, iconic soundtracks, and releases that left their mark on the Arabic music scene.
Beyond Music
Expanding into theatrical production, Craft Media brought ambitious stage productions to audiences across the Middle East and Africa, strengthening its position as a leading force in the region's entertainment industry.
A Global Connection
Building on its growing influence in the Arabic music industry, Craft Media joined forces with Sony Music Middle East to take its music and artists beyond borders, connecting regional talent with global markets and audiences.
A New Era of Entertainment
Hamaki made history as the first Arabic artist to headline a concert in Fortnite's Soundwave Series, bringing Arabic music to a global gaming audience of millions and marking a new milestone in cross-platform entertainment.
Chart-Topping Dominance
Craft Media took over the industry with its chart-topping hits, cementing its reputation as the definitive force behind the Arabic music scene's biggest releases.
An Entertainment Powerhouse
With over 1.6 billion YouTube views, more than 1.97 million subscribers, and a roster of leading Arabic superstars, Craft Media continues to push boundaries, create cultural impact, and redefine the entertainment landscape across Egypt and the Middle East.
FROM THE CHANNEL
A glimpse of our work
1.97M subscribers · every new release, straight from the channel
LATEST RELEASE · 2026
Ahmed Saad — El 3eilah
From the film Matloub Aelian · 2026 · 105K views
Ramadan 2026 · 20M views
Esseily & Sabren — We Akhyran
Music Video · 2026 · 19M views
Esseily x Essam Sasa — 3ammak we 3am 3ammak
From the series Sawa Sawa · Ramadan 2026 · 12M views
Bahaa Sultan — Sawa Sawa
From the series We Nensa Ele Kan · 2026 · 8.9M views
Pousy — We Nensa Ele Kan
Ramadan 2026 · 2.2M views
Rahma Riad — Testano Eih
From the series Tawabe3 · 2026 · 865K views
Tamer Ashour — Koloko Khayneen
Ramadan 2026 · 755K views
Lege-Cy — 3ein Se7reya
Music Video · 2026 · 625K views
Pousy Feat. Aly Fathalla — Ana El Donia
Music Video · 2026 · 467K views
Pousy & Muslim — Kalam Mama
Music Video · 2026 · 327K views
Esseily x Houda — 7ob El 7ob
Music Video · 2026 · 123K views
Pousy — Filter
From the film Wolna fel Khayal Hob? · 2025 · 43M views
Bahaa Sultan — Ma3aya
Official Video · 2026 · 12K views
Mostafa Abdo — 3alaik Talla
STARS
Through Craft Media, we have built lasting professional relationships with leading artists across the Arab entertainment industry.
Singer & Superstar
HAMAKI
Mohamed Hamaki is one of the Arab world's most iconic superstars, with a career spanning over two decades. His Craft Media partnership reached a historic milestone in 2021 when he became the first Arab artist to perform inside Fortnite, drawing millions of fans worldwide.
Singer & Performer
POUSY
A powerhouse vocalist with a career spanning decades, Pousy brings unmatched stage presence and emotional depth to every performance. Her collaborations with Craft Media have reached global audiences across all platforms.
Singer & Actor
MAHMOUD EL ESSEILY
Mahmoud El Esseily is one of Egypt's most beloved entertainers — a chart-dominating vocalist and charismatic screen presence. His Craft Media productions include the blockbuster film soundtrack "عمك وعم عمك" and the Ramadan 2026 smash "We Akhyran" with over 20 million views.
Through Craft Media, we have built lasting professional relationships with leading artists across the Arab entertainment industry, managing and working alongside some of the region’s biggest names: Wael Kfoury , Elissa, King Mounir, Ahmed Saad, Nancy Ajram, Tamer Ashour, Bahaa Sultan, Miriam Fares, Maya Diab , Balquees, Cyrine , Haifa Wehbe, Abdelnour, Jannat, Saad Lamjarred , Wael Jassar, Adam, Mohamed Fouad, Hisham Abbas, Sasa, Lege-cy , Abdelbasset Hamooda, Shiba , Mahmoud Elleithy , 3enba, Reda El Bahrawy, Muslim, Rahma Riyadh, Ahmed Helmy , Hassan El Raddad , Hamdy El Merghany , Amr Youssef , Maged El Masry, Hana El Zahed , Asmaa Galal and many other prominent names. Production Moved into major stage productions, concerts and live entertainment across regional markets. Each move broadened the business with stronger brand presence across the region.
ENTERTAINMENT
HAMAKI LIVE
A landmark live concert production for Mohamed Hamaki — one of the Arab world's most celebrated voices. Produced and managed end-to-end by Craft Media.
MUSIC
MAHMOUD EL ESSEILY
Full music production for Mahmoud El Esseily — from recording and arrangement to release strategy. Craft Media's partnership with one of Egypt's defining pop voices.
FILM
UNCLE AND UNCLE'S UNCLE
A Craft Media production in partnership with Riyadh Season, Oscar Pictures, and Big Time Fund — featuring Mahmoud El Esseily and Sasa. From the film صقر وكناريا.
SOUNDTRACKS
LEGE-CY
LEGE-CY — عين سحرية. An original soundtrack production by Craft Media, blending cinematic orchestration with contemporary Arabic musical identity.
THEATER
THEATER PRODUCTIONS
Craft Media's theatrical productions bring together Egypt's finest stage talent — original scripts, full production design, and live performance management.
ENTERTAINMENT
DIGITAL & MEDIA
From YouTube content strategy to social media campaigns, Craft Media drives digital entertainment for its roster — 1.5B+ views and counting.
MEDIA
CRAFT MEDIA / NOW
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